Israeli startup develops AirTag for Lev Yam

If there's something we've gotten used to in the past year, it's the ability to track important products to us (in the summer, these are our suitcases, for example) - and you can easily do this with AirTag or any other competitor. But what happens when there are no iPhones around, and companies need to track their containers over time? An Israeli startup has the solution.

A few AA batteries and your "stupid" container are also traceable

The Israeli startup Hoopo has developed a sensor that allows logistics companies to track their fleets, especially less sophisticated elements such as containers, carts, etc. The Hopo sensor runs on low energy, so it can survive for years on 4-6 AA batteries.

Within Hopo's sensor, several low-energy communication technologies are integrated, such as LoRa, LTE-M, and BLE, and it also uses several different location technologies LP-GPS, WiFi, Cell-ID, BLE, and LoRa. With the help of a positioning engine developed by the company, the sensors go through an optimization process that allows them to use and choose the types of technologies suitable for various situations.

"The end result is that the sensors and the system make sure that the location of the property is always reliable, but its source will be technology that consumes as little current as possible, thus extending the product's battery life," says Itai Hayut, CEO and one of the founders of Hoopo, in a conversation with Gigtime. He further states that the sensors also monitor and report movement, temperature, and whether the asset is loaded (in a container/equipment) or not.

According to him, the company's product is designed, among other things, to meet the needs of optimizing supply chains and providing full visibility to fleets of trailers, carts, dry containers, and a host of other assets, in order to prevent bottlenecks and shorten shipping circuits. "The challenge in tracking tens and hundreds of thousands of assets is that most of the solutions today are too expensive (in terms of battery consumption and price), or work for very short periods of time. For example, AirTags cannot report a location in areas where there are no people with an iPhone within twenty meters. In addition, there are a number of assets that are required to be monitored both outside and inside buildings.'

Alongside its location technology, Hopo provides customers with a system that allows them to determine logic and rules for the properties' behavior and thus generate immediate alerts or generate operational and business insights. Hayut says that the product they developed is plug-and-play, so it can be activated and installed in less than five minutes, and it will be able to make any non-motorized asset part of a smart fleet.

Received a check from the Israeli shipping giant

The Israeli startup was established in 2016 and employs about 15 people. He also recently reported on the completion of a fundraising round A in the amount of 10 million dollars. The round was led by the Israeli shipping giant Zim and the venture capital fund the dock, alongside other investors, and those who invested in the company in the past such as TAU Ventures, Heiko, and more.

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