Transsion Holdings announced its 2022 semi-annual report

Transsion Holdings announced its 2022 semi-annual report. The company achieved operating income of 23.109 billion yuan, a year-on-year increase of 1.12% ; net profit attributable to shareholders of listed companies was 1.654 billion yuan, a year-on-year decrease of 4.53% ; attributable to listed companies Shareholders' net profit after deducting non-recurring gains and losses was 1.436 billion yuan, a year-on-year decrease of 7.33%; basic earnings per share were 2.06 yuan.

Transsion Holdings said that in the first half of the year, due to the adverse impact of the external environment, the company's overall smartphone sales in the African and South Asian markets declined to a certain extent , but the company's smartphone market share in the African and South Asian markets remained at a good level . According to IDC statistics, in the first half of 2022, the company's share of the global mobile phone market was 11.4% , ranking third among global mobile phone brand manufacturers, of which smartphones accounted for 6.1% of the global smartphone market , ranking sixth.

In the African market, the company's share of the African smartphone market exceeds 40%, ranking first . In the South Asian market, Pakistan's smartphone market share is 36.8%, ranking first; Bangladesh's smartphone market share is 19.7%, ranking first; India's smartphone market share is 6.9%, ranking sixth.

In addition, the company is facing a relatively difficult market environment, and the new market development strategy still achieves good results. On the basis of healthy operation, it continuously explores and optimizes the development model suitable for the new market. The target strategy of key countries is clearer, and the development is more in line with the For differentiated products in the target market, the company's smartphone sales in markets other than Africa and South Asia increased year-on-year in the first half of the year.

It is reported that Transsion Holdings and NetEase, Tencent and many other domestic leading Internet companies have carried out strategic cooperation overseas in the fields of music, news aggregation and other applications, and actively developed and incubated mobile Internet products. The company will gradually build a good ecosystem for the balanced and coordinated development of smart terminals and mobile internet business, explore the way of multi-mode business growth, and conduct multi-dimensional and three-dimensional business.

At present, the company has a professional after-sales service brand Carlcare, whose service categories have covered mobile phone products and household appliances products of its own brands, and gradually expanded to non-own brands and other categories. Carlcare is committed to providing localized one-stop services for the global market, and currently has more than 2,000 service outlets (including third-party cooperative outlets) around the world. Carlcare has a management team and technical team composed of many industry experts, covering Africa, South Asia, the Middle East, Southeast Asia, the Middle East and South America and other regions, providing professional and efficient after-sales service for global users. The professional after-sales service system provides a strong guarantee for the company to consolidate and increase its sales share in emerging markets, further enhancing the product stickiness with end users.

According to Transsion Holdings, the company has established multi-level brands and product sequences that can meet the needs of consumers of different classes for different segmented consumer groups, and has accumulated a good user base. The multi-brand strategy covers different consumer groups in Africa, forming a strong competition barrier for a single brand entering Africa. The company has established three mobile phone brands, TECNO, itel and Infinix , as well as digital accessories brand oraimo, after-sales service brand Carlcare and household appliance brand Syinix, etc., and independently developed HiOS, itelOS and XOS and other smart terminal operating systems and independent application software platform. Based on localized innovation and product positioning focusing on user experience, the company's brand has high user loyalty, which is the company's unique competitive advantage.

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