On September 16th, the iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 8, and the new Apple Watch SE were officially released at the Apple Store and e-commerce platforms.
Sandalwood e-commerce market monitoring data shows that the 7-day pre-sale sales of Apple's iPhone 14 series on the Tmall platform increased by 7% compared with the 7-day pre-sale of the iPhone 13 series, and sales increased by 17% year-on-year; In terms of sales volume, pre-sales of the standard version of Apple's iPhone 14 series decreased by 70% year-on-year, and pre-sales of the Pro series increased by 56% year-on-year.
As of September 19, the cumulative sales of Apple's iPhone 14 series on the Tmall platform decreased by 6% compared with the same period of the iPhone 13 series, and sales increased by 4% year-on-year; in terms of sales by version, the sales of the standard series decreased by 71% year-on-year, and the Pro series decreased by 71% year-on-year. Sales volume increased by 38% year-on-year.
Analyst Ming-Chi Kuo previously said that Apple has asked Hon Hai Foxconn to switch the production line of the iPhone 14 to the iPhone 14 Pro model, and said that after the production line switch, the iPhone 14 Pro series shipments will account for the entire iPhone 14 shipments in 2022. The iPhone 14 Pro Max will account for about 30-35% of the overall iPhone 14 series shipments in the second half of 2022, making it the most popular iPhone 14 model.
Apple said that the iPhone 14 is equipped with a new dual-camera system and a new TrueDepth front camera, which is more powerful than ever; the iPhone 14 Pro and iPhone 14 Pro Max launched a smart island, introducing the intuitive experience of the iPhone with a new design It is also equipped with an all-weather display and a 48-megapixel main camera for the first time on an iPhone. All models have the battery life you need for a day and groundbreaking safety features such as crash detection.
The prices of Apple's iPhone 14 series are as follows:
iPhone 14
- 128GB is priced at 5999 yuan
- 256GB priced at 6899 yuan
- 512GB priced at 8699 yuan
iPhone 14 Plus
- 128GB is priced at 6999 yuan
- 256GB priced at 7899 yuan
- 512GB priced at 9699 yuan
iPhone 14 Pro
- 128GB priced at 7999 yuan
- 256GB priced at 8899 yuan
- 512G priced at 10,699 yuan
- 1TB is priced at 12,499 yuan
iPhone 14 Pro Max
- 128GB priced at 8999 yuan
- 256GB priced at 9899 yuan
- 512GB priced at 11,699 yuan
- 1TB is priced at 13499 yuan
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