Before Apple's autumn new product launch conference, analysts and research institutions generally expected that the Pro version of the iPhone 14 series launched by Apple this year will have obvious hardware upgrades, but the price will also be higher. , which is expected to increase by $100 compared to the iPhone 13 Pro series.
At the autumn new product launch early this morning, Apple's iPhone 14 Pro and iPhone 14 Pro Max did have exclusive A16 bionic chips and a 48-megapixel camera as expected, and they are no longer Liu Haiping designs, but unexpectedly, The iPhone 14 Pro series with obvious upgrades has not increased in price. It is still sold at US$999 and US$1099, and the starting prices in the domestic market are 7999 yuan and 8999 yuan respectively.
Although the price of the iPhone 14 Pro series has not risen, due to these two obvious upgrades, it is expected that there will be larger sales, which will push up the average selling price of the iPhone 14 series.
In addition, the newly added iPhone 14 Plus in the iPhone 14 series has an increased screen size of 6.7 inches. Although the hardware configuration has not been significantly upgraded from the previous generation, the starting price of $899 is higher than the mini version in the iPhone 13 series. It will also push up the average selling price of the iPhone 14 series.
For the average selling price of the iPhone 14 series, Ming-Chi Kuo, an analyst with high accuracy in Apple's product forecasts, once predicted that the average selling price of the iPhone 14 series would rise by about 15% to $ 1,000-1,050, but he thought the Pro series would be higher at the time. ASP and a larger share of shipments pushed up the average selling price.
Although the price of the iPhone 14 Pro series has not risen as expected by Ming-Chi Kuo, the upgrade may obviously lead to larger shipments, and the expectation of a larger proportion of shipments is expected to become a reality, to a certain extent. This will push up the average selling price of the iPhone 14.
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