Apple Watch Ultra and AirPods Pro 2 available in retail stores starting Friday

Apple officially announced that from September 23, the durable and powerful Apple Watch Ultra and the most advanced AirPods to date will be officially released in Apple Store retail stores around the world. Officially available at authorized dealers. In addition, customers who ordered the Apple Watch Ultra and AirPods Pro (2nd generation) online will also receive the products starting Friday. Customers can experience all new products, whether in-store or online, and Apple Specialists are always ready to provide customers with personalized support and advice.

Apple Watch Ultra

Inspired by extreme sports, Apple Watch Ultra brings a bold new design and a range of powerful features for endurance, exploration, and adventure. The 49mm titanium case and flat sapphire glass display the largest and brightest Apple Watch display ever and feature customizable buttons for quick and easy access to a host of useful functions. Apple Watch Ultra has the longest battery life of any Apple Watch, up to 36 hours of normal use. Plus, with a new low-battery setting, battery life can be extended to 60 hours, perfect for multi-day wear. The new "Pathfinder" watch face is designed for the Apple Watch Ultra's large display, including a compass integrated into the time display area and space for up to 8 complications. Also launching with Apple Watch Ultra are three new straps the Trail Loop, Alpine Loop, and Ocean Strap, each uniquely designed to provide a safe and comfortable fit for every adventure.

Featuring a larger, brighter display and bold design, Apple Watch Ultra is the ideal device for adventurers and explorers in a variety of environments, from everyday to extreme conditions.

The Apple Watch Ultra is a great device for endurance athletes and those who want to push their limits. It features the most accurate GPS functionality ever on an Apple Watch, providing users with highly accurate distance, pace, and route data for training and competition. For the first time in Apple Watch, it is equipped with precision dual-frequency GPS, including L1 and the latest L5 frequency, and adopts a new positioning algorithm. Apple Watch Ultra's battery life is long enough to accompany users through long marathons.

Featuring a larger, brighter display and bold design, Apple Watch Ultra is the ideal device for adventurers and explorers in a variety of environments, from everyday to extreme conditions. The completely redesigned Compass app in watchOS 9 shows more depth information, three unique views, waypoints, and backtracking.

Apple Watch Ultra is designed for water sports, including extreme sports like kitesurfing and wakeboarding, and supports recreational scuba diving up to 40 meters with the new Oceanic+ app. To support these underwater adventures, Apple Watch Ultra is WR100 certified and features the Water Depth App to function as a new depth gauge.

Complementing the rugged hardware, the new "Pathfinder" dial incorporates a compass in the time display area and can be customized for mountain, sea or track.

AirPods Pro (2nd generation)

Powered by the new H2 chip, AirPods Pro (2nd Gen) unlocks breakthrough audio performance, including major upgrades to Active Noise Cancellation and Transparency Mode, while bringing a unique way to experience spatial audio to further enhance immersion. Users can use the TrueDepth camera on iPhone to create personal spatial audio profiles and enjoy a listening experience tailored just for them.

Now, users can control media playback and volume adjustment directly using the touch controls of the headset handle. In addition, the new generation of AirPods Pro also brings longer battery life, a new charging case, and a new ear tip size to better fit the user's ear shape. For more flexibility when traveling, users can charge their AirPods Pro with an Apple Watch charger, a MagSafe charger, a Qi-certified charger, or a Lightning cable is also compatible. AirPods Pro also comes with a newly designed sweat- and water-resistant charging case and includes a lanyard hole to keep the device within easy reach. The pinpoint function and built-in speaker also make it easier for users to locate the AirPods Pro. Customers can also engrave their own emoji and customize the charging case.

The new AirPods Pro brings major upgrades to Transparency Mode, Spatial Audio, and consumer-favorite convenience features, as well as double the noise-cancellation performance of the previous generation.

Price and Availability

Apple Watch Ultra and AirPods Pro (2nd generation) will be available in retail stores starting Friday, September 23rd.

The Apple Watch Ultra is priced at RMB 6299 and the AirPods Pro (2nd generation) is priced at RMB 1899.

Memoji engraving is available for free when customers purchase AirPods Pro (2nd generation) (purchased through the Apple Store app only). For more information on Memoji engraving services, please use the Apple Store App.

New subscriptions to AirPods Pro (2nd generation) get a six-month free trial of Apple Music. For offer details, please visit

Pair with an Apple device running the latest system to use the full functionality of AirPods Pro (2nd generation). Personalized spatial audio configuration and discovery will be released this October with iPadOS 16 and macOS Ventura.

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