Apple's official interpretation of iPhone 14 / Plus

Apple today announced the launch of the iPhone 14 and iPhone 14 Plus, adding a 6.7-inch display to the popular 6.1-inch display; equipped with a new dual-camera system and car accident detection function; with the Best battery life for iPhone.

Apple today introduced the new iPhone 14 and iPhone 14 Plus, available in 6.1-inch and 6.7-inch sizes, with beautiful designs, major upgrades to the camera system, and groundbreaking security features. The powerful camera system of iPhone 14 and iPhone 14 Plus features a new main camera and a front-facing TrueDepth camera, an ultra-wide-angle camera with a unique viewing angle, and an improved image pipeline with a light imaging engine to capture stunning photos and videos. Both models feature the A15 Bionic chip with a 5-core graphics processor for high performance and power efficiency for high-load tasks and are designed with privacy and security features in mind. 

The iPhone 14 and iPhone 14 Plus introduce vital safety features, such as car crash detection. Combined with outstanding battery life, ultra-high durability, and high-speed 5G, the iPhone 14 series is better than ever. iPhone 14 and iPhone 14 Plus are available in five color options: Midnight, Blue, Starlight, Purple, and Red. Both models are available for pre-order from September 9 (Friday), with the iPhone 14 officially launching on September 16 (Friday) and the iPhone 14 Plus officially launching on October 7 (Friday).

“Our users rely on their iPhone every day, and the iPhone 14 and iPhone 14 Plus add ground-breaking technology and important security features. The iPhone 14 Plus features a new, larger 6.7-inch display that lets users browse the web and See more content, even more text," said Greg Joswiak, Apple's senior vice president of worldwide marketing. "Both models feature a powerful new main camera, dramatically improved low-light performance, and excellent 5G connectivity. In addition, the high-performance A15 Bionic chip can further improve battery life. The combination of these features and iOS 16 makes the iPhone more indispensable than ever.”

The iPhone 14 and iPhone 14 Plus lead the way in durability and excellent battery life. Among them, the iPhone 14 Plus is the iPhone with the longest battery life ever.

Beautiful and durable, long-lasting battery life

The iPhone 14 and iPhone 14 Plus, from the popular 6.1-inch model to the stunning 6.7-inch model, feature beautiful, durable aerospace-grade aluminum designs in 5 gorgeous finishes. The iPhone 14 Plus has a bigger display for streaming movies and games, and the best battery life ever on an iPhone. Both models have updated internal designs with enhanced thermal performance. The stunning Super Retina XDR display features OLED technology, HDR peak brightness of 1200 nits, a 2,000,000:1 contrast ratio, and Dolby Vision support.

The iPhone 14 and iPhone 14 Plus both use the iPhone's unique super-ceramic panel, which is highly durable and harder than glass panels to resist accidental spills of common liquids, as well as water and dust resistance. 

The light image engine makes huge progress in the camera

iPhone 14 and iPhone 14 Plus set new standards for photography and videography, featuring a 12-megapixel main camera with a larger sensor and pixel size, a new front-facing TrueDepth camera, and an ultra-wide-angle camera for wider scenes. In addition, the light engine also brings a huge jump in low-light performance.

The iPhone 14 and iPhone 14 Plus set a new standard for photography and videography with a new 12-megapixel main and front-facing TrueDepth camera, as well as an ultra-wide-angle camera. Through the deep integration of software and hardware, the light imaging engine can improve the performance of all cameras in medium and low light environments: the performance of the ultra-wide-angle camera can be improved by up to 2 times, and the performance of the TrueDepth camera can be improved by up to 2 times, and the performance of the new main camera can be improved by up to 2 times. 2.5 times. The Lighting Engine brings a quantum leap in image quality, bringing depth fusion up front in image processing to reveal stunning detail, capture subtle textures, make colors stand out, and preserve more information in your photos.

The ultra-wide-angle camera provides a unique perspective for photos and videos, and benefits from an image pipeline upgrade from the Lighting Engine.

Upgrades and highlights of the dual-camera system:

  • The new main camera with a larger ƒ/1.5 aperture and 1.9-micron pixels optimizes photo and video capture in all lighting conditions, showing more detail, better freeze motion, less noise, and faster exposure. And has sensor displacement optical image stabilization.
  • The new TrueDepth camera with ƒ/1.9 aperture improves photography performance in low-light environments. With autofocus for the first time, the TrueDepth camera can focus faster in low-light environments and take selfies from farther away.
  • The new Sports mode captures incredibly smooth video, dealing with large shakes, displacements, and vibrations, even when shooting in motion.
  • The ultra-wide-angle camera brings a wider and unique viewing angle and can improve photography performance in low-light environments with the blessing of the light image engine.
  • The improved True Tone flash is 10% brighter than before, with better uniformity and more uniform light.
  • Cinematic mode now supports 4K 30 fps and 4K 24 fps shooting.
  • End-to-end Dolby Vision HDR, only available on iPhone.

Car accident detection

All models in the iPhone 14 series introduce unprecedented safety features to provide emergency assistance when it matters most. iPhone's car crash detection features a new dual-core accelerometer that can detect up to 256 g-forces and a high dynamic range gyroscope to detect severe car crashes and automatically make emergency calls if the user is unconscious or unable to reach the iPhone. These functions build on existing components. For example, barometers can now monitor changes in air pressure inside the cabin, GPS brings in more data on speed changes, and microphones can identify the characteristic loud noises of car crashes. Advanced motion algorithms designed by Apple have been trained on more than one million hours of real-world driving and crash recording data to further improve accuracy. When used with the Apple Watch, the car accident detection feature seamlessly combines the unique advantages of both devices to help users get help effectively. When a major car accident is detected, the Apple Watch will display the emergency services call interface on the screen, as the device is likely to be closer to the user, and if the iPhone is nearby, the call will be made from the iPhone to maintain the highest possible connection quality.

Car Crash Detection utilizes specialized components and Apple-designed algorithms to detect serious car crashes and automatically make emergency calls if the user is unconscious or unable to reach the iPhone.

A15 Bionic Chip: With a 5-core graphics processor, it can provide majestic power

The A15 Bionic chip powers the iPhone 14 and iPhone 14 Plus. The 5-core graphics processor is super fast for smoother graphics in video apps and high-performance games. In addition to this, it can drive extraordinary camera performance, such as light engine and cinematic effect mode. At the same time, the iPhone also guarantees excellent battery life and uses a secure compartment to protect the privacy and security of users. The 6-core central processing unit can handle extremely performance-demanding tasks smoothly and efficiently, and the 16-core neural network engine can perform 15.8 trillion operations per second, which can accelerate the operation speed of machine learning in third-party apps and iOS 16.

Powerful Connectivity

The iPhone enables users to download and upload, stream online, and connect in real-time at blazing-fast speeds over 5G, helping them stay connected and share content. More than 250 carrier partners in more than 70 countries and regions around the world now support 5G capabilities on the iPhone, and support for standalone 5G has also expanded.

with iOS 16

The iPhone 14 and iPhone 14 Plus ship with iOS 16, bringing the biggest update to the lock screen to date, as well as new sharing, communication, and smart features that change the way users experience iPhone. The lock screen is more personal, beautiful, and useful than ever. With layered effects, the main body of the photo will appear in front of the time on the lock screen, and newly designed widgets provide users with quick access to useful information. The new Lock Screen Gallery feature provides a variety of theme options to help users find inspiration, such as Apple series themes, weather wallpapers showing the weather throughout the day, astronomical wallpapers showing views of the Earth, the moon, and the entire solar system, and many more options. In the Messaging app, users can edit or recall messages just sent, as well as mark conversations as unread for later. iCloud Shared Library makes it easier for family members to share memories10. The live text has become more powerful, can recognize text in the video, and quickly complete operations such as converting exchange rates, translating text, etc. Users can also press and hold a subject in the picture to extract it from the background and place it in apps such as Messages.

iPhone and the environment

The iPhone 14 and iPhone 14 Plus are committed to reducing their environmental impact, such as chemically converting upcycled plastic water bottles into a stronger, high-performance material for antennas. iPhone 14 uses 100% recycled rare earth elements in magnets, including accessories like MagSafe, and 100% recycled tungsten in the haptic engine. In addition, 100% recycled tin is used for the solder in multiple circuit boards of both models, and 100% recycled gold is used for the plating of multiple circuit boards and the wiring for all cameras. The packaging is made of fiber-based materials and has no plastic outer packaging, helping Apple continue to move towards its goal of phasing out all plastic packaging materials by 2025.

Currently, Apple has achieved carbon neutrality in its global corporate operations and plans to achieve 100% carbon neutrality for the entire production supply chain and product life cycle by 2030. This means that every Apple device sold, from parts manufacturing, assembly, shipping, user use, charging, to recycling of devices and materials, will have a net-zero climate impact.

Price and Availability

Midnight, blue, starlight, purple and red iPhone 14 and iPhone 14 Plus will be available soon, including 3 optional storage capacities of 128GB, 256GB, and 512GB.

Customers in Australia, Canada, China, France, Germany, India, Italy, Japan, Singapore, Spain, Thailand, the United Arab Emirates, the United Kingdom, the United States, and more than 30 other countries and regions will be able to start from September 9 (Friday, Beijing time). ) pre-order the iPhone 14 and iPhone 14 Plus from 8 p.m., the iPhone 14 will be available from September 16 (Friday), and the iPhone 14 Plus will be available from October 7 (Friday).

The iPhone 14 will be officially launched in Malaysia, Turkey, and more than 20 other countries and regions on Friday, September 23.

Users can purchase iPhone 14 at, Apple Store App, and Apple Store retail stores in 24 monthly payments starting from RMB 250 or at the original price starting from RMB 5,999; and 24 monthly payments for iPhone 14 Pay from RMB 292 or buy the iPhone 14 Plus at the original price before the discount from RMB 6,999. The iPhone 14 and iPhone 14 Plus will also be available through Apple Authorized Resellers and select carriers.

For terms, eligibility requirements, and more information, visit apple

iOS 16 will be available as a free software update starting Monday, September 12th.

The MagSafe Leather Card Holder and Leather Case for iPhone 14 and iPhone 14 Plus are available in 5 colors: Midnight, Pine Green, Inky, Ochre, and Orange. The clear and silicone cases for iPhone 14 and iPhone 14 Plus are available in Midnight, Storm Blue, Red, Ash Pink, Lilac, Berry Purple, Stone Lotus Blue, and Warm Sun.

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