Canalys has now released the latest TWS market research report. The report shows that in the second quarter of 2022, TWS was the only personal smart audio device category to achieve growth, with an increase of 8% year-on-year to 63 million units, of which the Indian market was the main driving force for the growth of this category.
At present, India has become the third largest TWS equipment market in the world. This quarter bucked the trend, with shipments increasing by 55.0%. In addition, despite the increase in shipments, the TWS market value decreased by 2.9%, which means that the macroeconomic downturn has seriously affected the profits of manufacturers.
In the second quarter of the global market, Apple, Samsung, Xiaomi, boAt, and Skullcandy ranked in the top 5, with an increase of 13%, 13%, -38%, 274%, and -36% respectively.
In the Chinese mainland market, all leading manufacturers except OPPO saw their share decline in Q2, but Xiaomi bucked the trend and overtook Apple to take the first place in the country. Xiaomi, Apple, Edifier, Huawei, and OPPO increased by -30%, 23%, -20%, -13%, and 119% respectively in the second quarter, and the ranking of Edifier and Huawei did not change.
In addition, the other US, India, Russia, and Germany markets in the world's five major markets have undergone certain changes, and the share of manufacturers such as Apple and OPPO has skyrocketed. It is worth mentioning that in the Indian market, Apple has not even entered the Top 5. In addition, Xiaomi also ranked first in the Russian market.
By region:
The market research firm Strategy Analytics previously released a report predicting that Bluetooth TWS headsets will grow in 2022 and 2023.
SA believes that Apple will continue to lead the TWS market, but its market share will continue to shrink due to inflation. In addition, the pandemic has reduced investment, human capital, and the withdrawal of global supply chains, which have restrained the long-term potential growth of the TWS headset market.
According to the report, India is the fastest growing country in the TWS market, overtaking the Western European market by 2022 and North America by 2023.
Analysts believe that Apple, Xiaomi, Realme, JBL, Vivo, OPPO, Samsung, and other major manufacturers will face the risk of shrinking the share of Bluetooth devices, and Apple is expected to still lead the TWS headset market.
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