IDC: Global AR headset market shipments will drop 8.7% this year to 260,000 units


With the continuous development of AR technology, many manufacturers have launched their own AR headsets. The AR headset market may shrink this year after the previous two years of growth. Yesterday, data analysis agency IDC released its latest analysis report on the AR headset market, which pointed out that AR headset devices will take a few years to develop further.

IDC expects shipments in the global AR headset market to decline by 8.7% year-over-year to about 260,000 units by the end of 2022. The report pointed out that although the decline seems to be abrupt for new technology such as AR, in fact, due to the unstable financial situation of some leading companies, the lack of new equipment, and consumer demand, AR on mobile phones will be replaced in the short term by AR on mobile phones. As a result, shipments of AR headsets have been declining in recent quarters.

Although the AR headset market will shrink in 2022, as IDC expects a compound annual growth rate (CAGR) of 70.3% over the next five years, the AR headset market will continue to grow in the future. By the end of 2026, AR headset device Shipments will reach 4.1 million units. According to Jitesh Ubrani, research manager for IDC Mobile and Consumer Device Tracking, it is still a few years before consumers buy AR headsets on a large scale, and AR headsets are expected to become mainstream as early as late 2024 or early 2025.

In the first half of this year, the top five AR headset manufacturers were Microsoft, Rokid, Shadow Creator, MAD Gaze, and RealWear. However, as more and more manufacturers enter the AR headset market, and tech giants such as Apple and Meta pay more attention to AR, the market landscape of AR headsets will undergo major changes in the future.

A report from Strategy Analytics shows that the revenue of the consumer AR terminal market will triple between 2020 and 2021. Nreal is an early leader in this space, with a 75% market share in shipments in 2021, rising to 81% in the first half of 2022.

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