iPhone 14 Pro model may allow Apple to stabilize its market share

If the enthusiastic response from consumers continues until the end of the year, the strong sales of the iPhone 14 Pro model may allow Apple to stabilize its market share of high-end mobile phones to 60%.

According to DigiTimes, so far this year, Apple's market share in high-end phones priced over $500 has reached 55% in the off-season and 60% in the peak season, but if they maintain their current momentum, the iPhone 14 Pro's peak-season share could become normal.

Apple has reportedly asked its main iPhone assembler Foxconn to shift some of its iPhone 14 production line capacity to the iPhone 14 Pro models to meet strong demand, while DigiTimes reported that component makers in Apple's supply chain have not yet received Order cuts to any model, although they may have been told to slightly adjust the ratio of shipments for different devices.

On Apple's website, multiple configurations of the iPhone 14 Pro and iPhone 14 Pro Max are still expected to ship within a few weeks . By contrast, sales of the iPhone 14 models have been tepid, and the devices are still available to order immediately from Apple's website and readily available in retail stores.

According to DigiTimes, the real indicator of iPhone 14 Pro demand will be sales performance in the first month after the first wave of pre-orders. Last year's iPhone 13 Pro models are said to have achieved "excellent" long-tail sales after the first wave of pre-orders, suggesting that the Pro models have become mainstream upgrades for iPhone users due to their powerful spec upgrades.

In contrast, the iPhone 14 has the same design and display as the iPhone 13, and is powered by the same A15 chip as the iPhone 13 Pro, but with updated camera features. IT House has learned that the 6.7-inch iPhone 14 Plus is a larger-screen version with a larger battery, replacing the less popular "mini" size in the iPhone 12 and 13 series.

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