Leica Camera announced that it has reached technical cooperation with Hisense Group and plans to launch its own products in the field of laser TVs. Today, Leica presented its first laser TV, the Leica Cine 1, at the International Consumer Electronics Show (IFA) in Berlin.
The Leica Cine 1 Laser TV is available in two versions, one of which projects a 100-inch 4K 60Hz picture at a distance of 30 cm from the display, with 2500 ANSI lumens of brightness. Another version can project an 80-inch 4K picture at 15 cm from the display, and it has 2100 ANSI lumens of brightness.
The projectors of both versions of the Leica Cine 1 Laser TV are identical in size and weight, at 600 x 378 x 149 mm and 13 kg. In terms of appearance, the laser TV adopts an aluminum casing, with Leica's iconic "Coke logo" on the front, and a motorized dust cover on the top, which will automatically open when in use.
Leica says that the Leica Cine 1 laser TV can work for more than 25,000 hours on the premise of ensuring picture quality. In terms of sound, the laser TV has 2 built-in 20W speakers and supports Dolby Atmos and Dolby Digital Plus. In addition, the laser TV uses a three-color RGB laser engine co-operated by Leica and Hisense, which uses a DLP chip from Texas Instruments and has a delay of about 30 milliseconds.
Ross Slavov, director of Leica's smart projection business unit, said that the current price, specifications, and delivery date of the product are all uncertain and may be changed at any time in the future. However, he also said that the 80-inch Cine 1 Laser TV is expected to sell for $6,900 (about 47,610 yuan), and the 100-inch Cine 1 Laser TV is expected to sell for $7,900 (about 54,510 yuan) . At the same time, the laser TV can be equipped with an ambient light suppression (ALR) screen, of which a 100-inch screen is about $1,800 (about 12,420 yuan), and an 80-inch screen is about $1,600 (about 11,040 yuan).
The Leica Cine 1 laser TV displayed by Leica this time has a total of 3 HDMI ports, a USB 2.0 and a USB 3.0 port. Leica plans to release the Leica Cine 1 laser TV in Europe in the second quarter of 2023 and in China in the third quarter of 2023.
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