Ming-Chi Kuo: Apple's iPhone 15 series will further expand the differences between standard and Pro models

This year's Apple iPhone 14 standard model has been accused of not many bright spots. Compared with the iPhone 14 Pro model, the new features are too few to be complained about. Not only did they not use the latest A16 bionic processor, but also The very creative "Smart Island" feature is not supported. And now there is news that Apple will continue to do so in next year's iPhone 15 series, further expanding the differences between the standard and Pro models.

According to Ming-Chi Kuo, a well-known Apple analyst, in a tweet today, Apple will further differentiate its Pro and non-Pro models through next year's iPhone 15 and iPhone 15 Pro, in order to increase the sales share of Pro models and increase the overall average iPhone selling price .

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I believe Apple will create more differentiation between iPhone 15 Pros and iPhone 15 standard models to increase Pro shipment allocation and the new iPhone ASP.

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 9, 2022

 Not only that, but Ming-Chi Kuo further stated that Apple will also start creating differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro, using "precise product segmentation strategies to create more sales/profits in mature markets." It is speculated that Apple may offer different features for individual models in the iPhone 15 series, making consumers pay for the more expensive and feature-rich Pro models.

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However, it is worth noting Qualcomm's transfer of high-end SoC orders from Samsung to TSMC, as well as the Android brands/Google's aggressive strategies for foldable phones, may help improve Android camp's disadvantage in the next few years in the high-end market.

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 9, 2022

 Ming-Chi Kuo also analyzed that one of the reasons why Apple has the confidence to do so is that even though hardware innovation has become more challenging and the market has matured, the Android camp is still in the high-end market due to the disadvantages of brand value and ecosystem. pose no threat.

Nonetheless, Kuo added that Qualcomm's shift of high-end SoC orders from Samsung to TSMC, as well as Android vendors and Google's aggressive deployment of foldable phones, may help improve the Android camp's disadvantaged position in the high-end market in the next few years.

In July this year, Ming-Chi Kuo said that in the future, only Pro models will be equipped with the latest A-series processors.