Apple analyst Ming-Chi Kuo just released the latest survey report on offline pre-orders of Apple's iPhone 14 series.
According to the survey, the iPhone 14 Pro and Pro Max in China accounted for about 85% of the order allocation, and the iPhone 14 Plus accounted for the lowest order allocation at about 5%.
Pre-orders for Apple's high-end products are always more popular early on, he said. Judging from this survey, the proportion of orders for Pro models this year is higher than in previous years, which reflects the changes in Apple's product segmentation strategy (only the Pro series models will receive major updates to further strengthen the differentiation).
(2/2)
— éƒæ˜ŽéŒ¤ (Ming-Chi Kuo) (@mingchikuo) September 9, 2022
Pre-orders for Apple's high-end products have always been more popular in the early stage. This year's order allocation of Pro models is higher vs. previous years from this survey, reflecting Apple's product segmentation strategy change (only Pros receive major updates).
The iPhone 14 series ASP (average selling price) is still about 10% higher in 2H22 vs. 13 series in 2H21 thanks to higher 14 Pro shipment allocation and 14 Plus replacing 13 mini despite no price hike for 14 Pros. https://t.co/MhKh9gb8oC
— éƒæ˜ŽéŒ¤ (Ming-Chi Kuo) (@mingchikuo) September 9, 2022
At yesterday's press conference, Apple brought a new iPhone 14 series of models, divided into four models, of which the iPhone 14 Plus is a new model, which uses a larger screen than the iPhone 14, while enhancing heat dissipation Therefore, many netizens believe that this model will become the best-selling model this year.
- iPhone 14: 128GB 5999 yuan, 256GB 6899 yuan, 512GB 8699 yuan
- iPhone 14 Plus: 128GB for 6,999 yuan, 256GB for 7,899 yuan, 512GB for 9,699 yuan
- iPhone 14 Pro: 128GB 7999 yuan, 256GB 8899 yuan, 512GB 10699 yuan, 1T 12499 yuan
- iPhone 14 Pro Max: 128GB 8999 yuan, 256GB 9899 yuan, 512GB 11699 yuan, 1T 13499 yuan
0 Comments