The popularity of Apple's iPhone 14 Pro Max may lead to more differences between iPhone 15 Pro/Max

Tianfeng International analyst Ming-Chi Kuo said that Apple has a high demand for the 6.7-inch iPhone 14 Pro Max, which may lead the company to further differentiate between the next-generation iPhone 15 Pro and Pro Max. That said, Apple may add exclusive features to the iPhone 15 Pro Max to encourage more people to buy the larger, more expensive device.

Ming-Chi Kuo said last week that Apple asked its manufacturing partners to increase the production of iPhone 14 Pro/Max series models due to strong demand. Today he noted that the iPhone 14 Pro Max accounted for about 60% of the growth in total orders for the Pro/Max series models.

As demand for the iPhone 14 Pro/Max series models has grown, Apple has asked its suppliers to shift from iPhone 14/Plus production to iPhone 14 Pro/Max production. According to Kuo, demand for Apple's iPhone 14 and iPhone 14 Plus has reportedly been "notably lackluster. "

Bloomberg reporter Mark Gurman previously broke the news that Apple will launch the iPhone 15 Ultra instead of the iPhone 15 Pro Max, which may also be to further distinguish between Pro and Pro Max.

In addition, Ming-Chi Kuo said that Apple may establish a new Apple Car team by the end of 2022 , after several twists and turns in Apple's car-building project, which changed four leaders in eight years.

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