A week after Apple's iPhone 14 Plus was released, it was reported that sales of the iPhone 14 and iPhone 14 Plus were lower than expected, and Apple may actively reduce the inventory and orders of equipment parts as soon as this month.
iPhone 14 and iPhone 14 Plus sales were overshadowed by the "enthusiasm" of users for the iPhone 14 Pro and iPhone 14 Pro Max.
If sales of Apple's iPhone 14 and iPhone 14 Plus are "flat" in the short term, Apple may reportedly cut parts orders in late October. If Apple cuts orders more aggressively than expected, total iPhone 14 shipments by the end of the year will not even be as good as the iPhone 13 series during the same period last year. Apple expects to produce around 90 million new iPhones by the second half of 2022, but that number could drop to 80 million due to "low demand," the study showed.
Multiple previous reports have indicated that the iPhone 14 and iPhone 14 Plus have not yet met Apple's sales expectations. TF International analyst Ming-Chi Kuo said user demand for the two devices was "lack" and pre-order results were worse than the third-generation iPhone SE and iPhone 13 mini. He even claimed that "Apple's product segmentation strategy for standard models has failed this year," while Apple is believed to have shelved plans to increase production of the two devices.
Display analyst Ross Young said that iPhone 14 panel orders fell 38% compared with the iPhone 13 in the same period last year, and in the second-hand market, the iPhone 14 and iPhone 14 Plus depreciated at the same rate as last year's iPhone 13 mini and iPhone 13. double.
On the other hand, the iPhone 14 Pro and iPhone 14 Pro Max reportedly continue to see high demand. The report claims that Apple has shifted production capacity from the non-Pro series to the Pro series, as evidenced by the increase in component shipments.
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