Zhuanzhuan Group released the "Mobile Phone Market Report for the Third Quarter of 2022

Zhuanzhuan Group released the "Mobile Phone Market Report for the Third Quarter of 2022". In the second-hand market, the transaction volume of Apple's iPhone still ranks first, but the proportion of iPhone transactions in the quarter dropped to 28.89%; domestic mobile phone brands in the third quarter. The transaction volume is on the rise, among which Xiaomi (including Redmi) has been the No. 1 brand in the second-hand domestic mobile phone market for 6 consecutive quarters.


In terms of price trends, most of the older models that were popular in the second-hand market saw price cuts, but prices for the iPhone 11 and some models of Huawei's Mate 30 and Mate 40 series rose slightly in the quarter.

In this regard, analysts from the data department of Zhuanzhuan Group said that the demand for mobile phone consumption is becoming more diversified; with the continuous improvement of the concept of "consumption but not waste", the increasingly abundant supply of new and old mobile phone markets also brings consumers more options.

Q3 Zhuanzhuan Group’s mobile phone market shows that in the second-hand market, the resale price of the iPhone 14 standard version at the end of September has generally dropped by 300 yuan to 600 yuan compared with the official selling price, and the resale market of the iPhone 14 Pro has also been declining; , the iPhone 14 Pro Max is still at a premium, but the rate has gradually decreased: when it was first released, the price of this model was generally increased by 2,000 to 3,500 yuan in the second-hand market, and by the end of September, the price increase had dropped to about 500 yuan.

Judging from the ranking of mobile phone transactions in the entire second-hand market, Apple still occupies the first position; in the list of the top 10 models in total transaction volume, iPhone occupies 9 seats. Among them, the iPhone 11 has ranked first for 4 consecutive quarters.

According to the mobile phone market of Zhuanzhuan Group in Q3, the ranking of the iPhone 13 in the mobile phone search list in the second-hand market has risen from seventh place in Q2 this year to third place, and the iPhone 13 Pro also ranks the ninth place on the list; at the same time, On the list of the top 10 mobile phone models in total transaction volume in the second-hand market, the ranking of iPhone 13 rose from the fourth place in Q2 to the second place in Q3, and the iPhone 13 Pro Max and iPhone 13 Pro were on the list for the first time.

It is worth noting that the iPhone 12 has always been the first choice among the top 10 cities for second-hand mobile phone receipts in the past few quarters, but in the third quarter of this year when consumers in 9 of the top 10 cities purchased second-hand mobile phones, the preferred model has changed. became the iPhone 13.

Huang Wei, CEO of Zhuanzhuan Group, recently made a judgment on iPhone sales: due to the lack of innovation in Apple's new machine, the sales of the iPhone 14 standard version are not as good as "Thirteen Fragrances" in the short term.

In terms of domestic mobile phones, in the second-hand market, the mobile phone market of Zhuanzhuan Group in Q3 shows that Huawei Mate50 is generally sold at a price increase of about 100 yuan to 400 yuan at the beginning of its release. The regular version of Pro generally has a price increase of several hundred yuan in the second-hand market, and the price increase of the Kunlun version at the end of September has reached about 900 yuan to 1,100 yuan; in addition, Huawei Mate 50 Rs Porsche Design still maintains a high premium, and it will be sold in the second-hand market at the end of September. The resale price is generally about 3,000 yuan higher than the starting price.

Compared with the decline in the transaction volume of Apple's iPhone in the second-hand market, the transaction proportion of Huami OV and Honor mobile phones has steadily increased.

Among them, Xiaomi (including Redmi) has ranked first in the second-hand domestic mobile phone market for 6 consecutive quarters; Vivo has returned to second place, accounting for 14.29% of the transaction volume; Huawei has fallen back to the second-hand market with 14.25% of the transaction volume. The third position in the domestic mobile phone market; OPPO (including OnePlus) ranked fourth in terms of transaction volume, reaching 12.04%, with the highest month-on-month growth; Honor is still ranked fifth in the second-hand domestic mobile phone market, but has been stable for four consecutive quarters rise.

Among the popular models, the mobile phone market of Zhuanzhuan Group in Q3 shows that among the top 10 models of second-hand domestic mobile phone transactions, Xiaomi and Huawei are on the list with 4 mobile phones respectively.

The mobile phone market of Zhuanzhuan Group in Q3 shows that the transaction volume of 5G mobile phones in the second-hand market has soared in the third quarter of this year, accounting for 50.1%, an increase of 7.21% month-on-month and a year-on-year increase of 26.87%. Judging from the top 10 best-selling second-hand 5G mobile phones, Apple's iPhone has 6 models on the list, and the popularity of the iPhone 13 has soared, becoming the first in the quarter.

According to the mobile phone market of Zhuanzhuan Group in Q3, Huawei has 4 mobile phones on the list of the top 10 models of folding screen mobile phones. Honor MagicV ranked first with a value preservation rate of 94.19%, followed by Vivo X Flod and Huawei Mate Xs2 with a value preservation rate of 85.77% and 84.89%, respectively.

However, the overall value preservation rate of folding-screen mobile phones has declined. Among them, the price of the Huawei P50 Pocket in the second-hand market has dropped by 17.36% compared with Q1.

Analysts from the data department of Zhuanzhuan Group said that 5G and folding screens are still the focus of mobile phone manufacturers, and shipments will continue to rise; and with the approaching of Double 11, 5G mid-to-high-end flagships, including Apple iPhone 14, and folding screens will continue to rise. The price of mobile phones in the retail market is expected to drop further, the cost-effectiveness of high-quality second-hand mobile phones will become more prominent, and the diverse needs of consumers will be further satisfied.

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