2022 Q3 global TWS headset shipments ranking

The latest statistics from Canalys show that in the third quarter of 2022, true wireless headsets (TWS) will still be the only person smart audio devices (including TWS, wireless headsets, and wireless neckbands) that will maintain growth. category, a year-on-year increase of 6%, reaching 76.9 million units.

The top five global TWS shipments in the third quarter of 2022 are Apple (31%), Samsung (10%), boAt (5%), Xiaomi (4%), and Skullcandy (3%).

  • Apple (including beats) has stabilized its No. 1 position due to its new product launches in the third quarter, achieving a 34% year-on-year growth and gaining a 31% market share.
  • Samsung (including Harman's subsidiary) still ranked second, but shipments fell by 15% year-on-year, mainly due to the impact of the decrease in Galaxy series shipments; The product tonality adjusted the discount and binding policies, and the shipments were relatively conservative.
  • The third place is occupied by Indian local manufacturer boAt, but its growth rate has gradually slowed down, gaining 5% of the global market share with a year-on-year growth rate of 50%.
  • Xiaomi and Skullcandy are fourth and fifth with 4% and 3% market shares respectively.

Canalys said that in the third quarter, a large number of traditional audio manufacturers such as Sony, Jabra, JBL, etc. chose to use aggressive discount pricing strategies in overseas online markets to maintain their own shipments, which led to the overseas sales of many cost-effective manufacturers. Shipments were hit.

In the mainland China market, the top five global TWS shipments in the third quarter of 2022 are Apple (17%), Edifier (11%), Xiaomi (11%), Huawei (9%), and QCY (8%).

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