CIRP agency recently shared a new market research report, which includes iPhone sales data between the end of September and the beginning of October 2022. The data, which covers the first three weeks of sales of the iPhone 14 series, shows that more customers in the United States are choosing iPhone models with more storage capacity.
The report is based on on-the-ground research conducted by Apple in the U.S. after its fiscal fourth quarter. During this period, Apple's iPhone 14 series models accounted for 21% of iPhone sales. The iPhone 14 Plus was not included in the survey because that model arrived later. CIRP pointed out that in the same period last year, the iPhone 13 series models accounted for 16% of total iPhone sales in the United States.
Even with Apple launching the iPhone 14, the iPhone 13 series models are still selling well at least most of them. For example, the regular iPhone 13 alone accounted for 15% of sales. Not surprisingly, the iPhone 13 mini was the least popular of the series, accounting for just 4% of sales. The iPhone 12 mini fared even worse, accounting for only 1% of sales. (The phone is now discontinued).
The three-year-old iPhone 11 is still in Apple's product line, accounting for 9% of sales in the latest survey, indicating that there are still a large number of customers interested in buying older iPhone models at lower prices. That made the iPhone 11 more popular than the entry-level iPhone SE 3, which accounted for 7 percent of sales.
The iPhone 12 mini and 13 mini combined accounted for 5% of iPhone sales, while the aggressively priced iPhone SE 3, due to its aging styling, accounted for 7% of new iPhone sales in the US during the quarter.
CIRP not only shows which iPhone models are the best sellers but also asks buyers what storage capacity to choose. This time around, the research firm noted that more people opted for models with more storage capacity.
For example, in 2021, 60% of iPhone 13 Pro buyers will choose the 128GB model. This year, 50% of consumers chose the 256GB storage version. For the iPhone 14 series models, "most customers are paying a premium for phones with more storage," CIRP said.
The study attributes the higher demand for higher-capacity iPhone models to camera upgrades, which lead to larger image and video file sizes. For example, a 48-megapixel ProRAW photo taken with an iPhone 14 Pro can result in a 75MB file. It is worth noting that the iPhone 14 Pro and 14 Pro Max have storage configurations of up to 1TB.
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