According to the official website of the Australian Fair Competition and Consumer Commission ACCC, Dell Australia was sued for allegedly misleading consumers about the price of additional monitors.
The ACCC has brought Federal Court proceedings against Dell Australia Pty Limited (Dell Australia) for making false or misleading representations about the prices of monitors that consumers may add to their purchases of Dell computers, the announcement said.
It is alleged that from at least August 2019 until December 16, 2021, Dell Australia made false or misleading statements on its website regarding the price of monitors and potential savings when purchasing monitors with computers.
When consumers select a Dell desktop, or laptop for purchase on the Dell website, consumers are offered the option to add a monitor during the checkout process. Generally, a line will be drawn on the monitor's original price, and then a discounted price will be displayed. However, the ACCC said monitors were not sold at strikethrough prices most of the time, and in some cases, the discounted prices were more expensive than buying the monitors individually.
"We allege Dell Australia made false, misleading or deceptive representations on its website to induce consumers to add monitors to their computer purchases to display false or misleading discounts," ACCC Commissioner Liza Carver said.
The ACCC is seeking penalties, claims, consumer compensation, fees, and other orders.
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