Tesla hits shelves with blankets and Christmas sweaters

Christmas is approaching, and Tesla seems to have felt the festive atmosphere, the electric car maker launched some new goods in its official online store, and among them, An item was sold out shortly after it hit the shelves.

Tesla's new merchandise includes a 72-by-50-inch blanket, named "Tesla...& Chill Blanket" by the company and priced at $150, and another item called "Tesla...& Chill Blanket" Model X-mas Sweater" for $65.

Like other merchandise such as the previous Cyberwhistle and Giga Texas Belt Buckle, one of the two Tesla products released this time has been sold out. It is reported that Tesla’s Model X-mas sweater was snapped up within 1 minute of being put on the shelves, and it is now out of stock.

Both items feature a unique graphic that shows the company's lineup of S3XY electric vehicle models, supercharging stations, and Cybertruck, among other products.

Introducing the Tesla…& Chill Blanket blanket, the company wrote: "This item is exactly what you need to set the mood for romantic mode. Featuring an embossed faux-suede T logo on both sides of the blanket, this handmade jacquard knitwear is made from superfine 100% recycled polyester chenille.”

When introducing the Model X-mas sweater, Tesla said: "Whether it's naughty or obedient this year, our limited edition Model X-mas sweater will keep you warm all season. This hand-knitted sweater is a model S3XY. Lineup, supercharging station, lightning silhouette, and Tesla lettering are the perfect addition to any holiday party." Tesla also wrote in the item description: "The sweater is made of 100% hypoallergenic acrylic and is extra soft and comfortable."

Tesla doesn't run traditional advertising campaigns, but the company has a strong, recognizable brand. Some of the company's novelties tend to sell out quickly once they hit the market, a testament to Tesla's brand appeal. In the case of the company's previously released collectibles like Tesla Tequila, the products can even be sold on sites like eBay, where they're sold at premium prices by scalpers.

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