CHERRY, a leading manufacturer of high-end gaming equipment, has announced the acquisition of Xtrfy, a Sweden-based gaming peripheral manufacturer.
Xtrfy is known for its high-performance mice, keyboards, headsets, and accessories, which have been designed in collaboration with some of the world's top gamers. The company has rapidly grown to become a household name in the esports scene, with products sold in around 50 countries.
The integration into CHERRY's gaming business will enable Xtrfy to further evolve its product development, production, and business. It will also strengthen CHERRY's position in the gaming devices market, allowing the company to expand its offering and drive future growth in the sector.
CHERRY CEO, Klaus Dieter Frers, said: "We are very pleased to welcome Xtrfy to the CHERRY family. Their innovative and high-performance products are a perfect fit for our gaming portfolio, and we are excited to work together to continue driving the industry forward. This acquisition is an important step in our strategy to expand our presence in the gaming market and to offer our customers an even wider range of high-quality products."
Xtrfy CEO, Daniel Johansson, added: "We are thrilled to join forces with CHERRY, a company with a long history of innovation and a strong commitment to quality. This partnership will allow us to accelerate our growth and to continue delivering the best gaming experiences to our customers around the world."
The terms of the deal have not been disclosed.
This information appears to be additional commentary from CHERRY CEO, Rolf Unterberger, on the acquisition of Xtrfy. He states that the acquisition will broaden CHERRY's access to the growing gaming and esports community, and will also bolster the company's resources in product management and marketing. He also mentions that CHERRY plans to use Xtrfy's direct network in the international esports scene to expand its gaming business. Overall, it seems that CHERRY is excited about the acquisition and the potential it brings for the future growth of the company.
This information appears to be additional commentary from Joakim Jansson, the Managing Director of Xtrfy, on the acquisition by CHERRY. He states that the acquisition will lay a new foundation for continued expansion of Xtrfy, and that he is looking forward to the future with CHERRY. He also mentions that Xtrfy will continue to evolve its products and partnerships, and will invest even more in the esports scene. Overall, it seems that Jansson is excited about the potential of the acquisition and the opportunities it brings for the future growth of Xtrfy.
This information appears to be additional commentary from Erik Jensen, the CTO of Xtrfy, on the acquisition by CHERRY. He states that he is excited about the future product development opportunities that the acquisition will bring, and that CHERRY is a perfect fit for Xtrfy. He mentions that CHERRY will bring new possibilities in terms of innovation and production and that the two companies will work together to continue delivering high-quality products and pushing the boundaries of gaming technology. Overall, it seems that Jensen is enthusiastic about the potential of the acquisition and the positive impact it will have on Xtrfy's future product development.
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