In March this year, Huawei released its first electronic paper tablet MatePad Paper in mainland China, equipped with Hongmeng OS, which marks Huawei's official entry into the electronic paper tablet field that has been popular for nearly two years. According to the RUNTO report, after its launch, MatePad Paper quickly became the fastest-growing single product. From March to the end of the third quarter, it ranked first in the cumulative sales of electronic paper tablets online market.
MatePad Paper, the cumulative sales volume from March to the end of Q3 ranked first
According to the data from RUNTO, the online sales of MatePad Paper directly surpassed the Amazon Kindle Youth Edition, which has occupied the top spot for a long time, and became the best-selling model in May two months after its launch; And in May, June, and July, it dominated the e-paper tablet online market for three consecutive months as the best-selling model. In May, the monthly sales volume exceeded 10,000 units, making it the only e-paper office notebook that has sold more than 10,000 units online in a single month.
China's e-paper tablet online sales TOP10 models from May to July 2022, unit: unit |
From a long-term perspective, although Huawei’s sales have begun to fall since August, Kindle has gradually rebounded, and other domestic brands’ new products have brought impact, MatePad Paper still ranks among the e-paper manufacturers from March to the end of the third quarter. The cumulative sales of tablet models ranked first, followed by Kindle Youth Edition.
From a long-term perspective, although Huawei’s sales have begun to fall since August, Kindlle has gradually rebounded, and other domestic brands’ new products have brought impact, MatePad Paper still ranks among the e-paper manufacturers from March to the end of the third quarter. The cumulative sales of tablet models ranked first, followed by Kindle Youth Edition.
China's online sales of electronic paper tablet TOP10 models from March to September 2022, unit: unit |
Benefiting from Huawei, the share of smart office books climbed to nearly 50%
2022Q1-Q3 China's e-paper tablet online market product structure, unit: unit |
Attachment: Huawei's "1+8+N" strategic layout, five major scenarios
Huawei IoE full-scenario smart form |
Huawei MatePad Paper Ink Tablet Collector's Edition supports LTE connection, and you can connect to the Internet by inserting the card. Surround antenna design, optimized for travel and handheld scenarios, you can read the information at any time and sign and approve emails in real time. It also has Wi-Fi 6+, a fingerprint power button, 32-level reading light, dual speakers, 22.5W fast charging, and other highlights. In addition, M-Pencil ushered in a new white matte version, and the note-taking function ushered in a number of upgrades.
System functions: The Hongmeng HarmonyOS of Huawei MatePad Paper Ink Tablet ushered in PDF smart typesetting upgrades, emotional tone reading, special fonts, bookshelf classification, card design, and other functions.
Attachment: RUNTO Electronic Paper Tablet Classification
E-paper readers take reading as the core function and are mainly used in daily life scenarios such as reading e-books and browsing news. E-paper tablets with a large number of reading resources are generally small in size (below 9 inches) and low in price (2000 yuan or less).
The e-paper smart office notebook has composite functions, not only the reading function, but also various functions such as handwriting, biometrics, voice conversion, multi-device collaboration, split screen, etc., and is mainly used in e-paper smart offices such as meetings and business negotiations flat. Generally, the size is too large (more than 9 inches), and the price is too high (more than 3,000 yuan).
The e-paper smart learning book is an e-paper smart tablet mainly used in educational scenarios such as independent learning and classroom teaching, with educational resources, educational entertainment, educational applications, learning planning, knowledge testing, and specialty development as its core functions. Generally, the size is too large (more than 9 inches), and the price is too high (more than 3,000 yuan).
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