Samsung Galaxy smartphones have been the top brand in South Korea for the past 12 years, according to Brandstock, a Korean brand consultancy. In the 2022 Brandstock Top Index (BSTI), which consists of a total of 1,000 points, Samsung Galaxy smartphones scored 937.6 points, cementing their position as the No. 1 brand in the country.
This is a significant achievement for Samsung, as it demonstrates the enduring popularity and success of its Galaxy line of smartphones. The brand has consistently ranked highly in the BSTI, and its continued dominance is a testament to the quality and innovation of its products.
The success of Samsung Galaxy smartphones is not limited to South Korea, as the brand has gained widespread popularity around the world. It is known for its high-quality devices, which are packed with features and offer excellent performance.
The continued success of Samsung Galaxy smartphones as the No. 1 brand in South Korea highlights the strength of the brand and its ability to consistently deliver innovative and high-quality products.
Samsung has managed to increase its smartphone shipments by 3.9% in the third quarter of 2022, capturing a 1.4% growth share of the global smartphone market. This is good news for the company, as it is facing slow demand and economic recession in many markets. It is speculated that Samsung may lose its top spot in the global smartphone market to Apple in the fourth quarter of 2022.
The Samsung Galaxy S22 series has received positive reviews overseas, with the Galaxy S22 Ultra being selected as the best invention of 2022 by Time magazine in the US. Korean Air and Hana Tour also saw significant improvements in their rankings, with Korean Air jumping 11 places to No. 11 and Hana Tour jumping from No. 40 last year to No. 32 this year.
On the other hand, online shopping brands such as Coupang, Gmarket, Auction, and 11th Street saw a drop in their rankings. IT-related brands were also affected, with Naver slipping from third to fourth and Google from ninth to tenth. These companies faced stiff competition in the market.
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