Apple has been dominating the Generation Z (people born after 1996) market in the United States, with a staggering 34% of all iPhone users in the country belonging to this demographic. In contrast, Samsung only accounted for 10% of Gen Z smartphone users in the US. The trend is not limited to just smartphones, as the younger generation is also more likely to buy Apple Watches, AirPods, and Macs. Experts predict that this trend will allow Apple to continue to gain market share across multiple product categories.
Impact of Apple's Dominance
Canalys research shows that for every 100 iPhones sold globally, Apple also sells 26 iPads, 17 Apple Watches, and 35 pairs of AirPods. In contrast, for every 100 smartphones Samsung sells, only 11 tablets, six smartwatches, and six pairs of wireless earbuds are sold. Moreover, the average selling price of an iPhone is almost three times that of an Android device, giving Apple a significant advantage in terms of revenue.
The Power of iPhone in Shaping Young Americans' Social Circles
Generation Z is the most online age group, spending up to six hours a day on their smartphones. Apple's iPhone has become an integral part of their lives, even shaping their social circles. According to researchers who advise companies on Gen Z consumer preferences, young consumers worry about social exclusion if they do not have an iPhone.
Apple's Growing Market Share in Europe
Although Android has a bigger market share in Europe, Canalys research shows that 83% of Apple users under the age of 25 in Western Europe plan to continue using an iPhone. As Gen Z ages, this trend is likely to grow, making it increasingly difficult for rival companies to acquire new customers and gain ground.
The Bottom Line
Apple's dominance in the Gen Z market is a significant advantage for the tech giant. With the younger generation being the most online and spending a considerable amount of time on their smartphones, Apple's iPhone has become an integral part of their lives, even shaping their social circles. This trend is likely to continue to expand, making it difficult for rival companies to acquire new customers and gain ground.
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