Beats Fit Pro Launches Three Vibrant and Bright New Colors

Beats, the American audio equipment brand, has announced the release of its popular sports headset, Beats Fit Pro, in three new vibrant colors. The new colors, coral pink, fluorescent yellow, and wave blue, are expected to be a hit among users looking for a stylish accessory for their workout sessions.

Beats Fit Pro: A Best-Selling Sports Headset

Beats Fit Pro is one of the best-selling sports headsets of the Beats brand, launched in November 2021. The headset quickly gained popularity in the Bluetooth sports headset market, owing to its ergonomic design, water and sweat resistance, and excellent sound quality. The headset's unique fit and secure ear hooks make it ideal for rigorous activities like running, cycling, and working out in the gym.

New Ad Campaign: "Lockdown.Exercise"

To promote the new colors, Beats has invited American singer, songwriter, and actor Chlöe Bailey and American tennis player Frances Tiafoe to shoot a new advertising campaign titled "Lockdown.Exercise." The 30-second promotional video features Chlöe wearing the new Beats Fit Pro headset and showcasing its fit ability by performing a series of movements from boxing to dancing to music. The ad also includes ultra-slow motion and high-speed photography, highlighting the stability of the Beats Fit Pro from multiple angles during wearing.

Availability and Pricing

The three new colors of Beats Fit Pro will be available for purchase on February 24, 2023, through, Apple Store retail stores, and authorized resellers. The new colors will be priced at 1699 yuan, making them an affordable yet trendy accessory for fitness enthusiasts.

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