On July 3, 2023, iQOO Neo8 series product manager Wang Heng posted an apology on Weibo, stating that the V1+ self-developed chip does actually participate in the imaging functions of the iQOO Neo8 series, and works with the SoC to improve image quality. The controversy this time originated from problems with the promotional materials and training materials, which are being corrected. The development team is already planning the next OTA upgrade, which will be released in about 20 days.
The controversy began when some netizens found that the V1+ chip was not mentioned in the iQOO Neo8 series product introduction materials, and that the chip was only mentioned in the training materials for iQOO Neo8 series sales staff. This led to speculation that the V1+ chip was not actually used in the iQOO Neo8 series, and that it was only used for marketing purposes.
In his apology, Wang Heng admitted that the promotional materials and training materials were not accurate, and that this caused confusion among consumers. He said that the V1+ chip does actually participate in the imaging functions of the iQOO Neo8 series, and that it has been verified by multiple tests. He also said that the development team is already planning the next OTA upgrade, which will include a more accurate explanation of the V1+ chip and its role in the iQOO Neo8 series.
The apology from Wang Heng has helped to calm the controversy, but it remains to be seen how the next OTA upgrade will be received by consumers. If the upgrade does a good job of explaining the V1+ chip and its role in the iQOO Neo8 series, then it is likely that the controversy will die down. However, if the upgrade is not satisfactory, then the controversy could continue.
The iQOO Neo8 series is a popular smartphone series in China, and the controversy over the V1+ chip has tarnished its reputation. It is important for iQOO to address the controversy quickly and effectively, in order to protect its brand image and maintain its sales momentum.
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