According to the latest report released by the market research agency Counterpoint Research, Saudi Arabia is one of the few smartphone markets with year-on-year growth, with shipments increasing by 26% year-on-year.
The report pointed out that this is mainly driven by a number of factors such as strong macroeconomic fundamentals, accelerated digitalization and growing equipment financing options.
Among the OEM manufacturers, Samsung and Apple have a combined share of more than 50%, followed by Xiaomi and Motorola, and Honor ranks fifth.
Samsung: Samsung improved its offerings in this market with an upgrade of the Galaxy M series and Galaxy A series of 5G phones, with the Galaxy M53 being the best-selling Android phone for the quarter.
Apple: Driven by the popularity of the iPhone 14 series, Apple's smartphone shipments have nearly doubled compared to last year. Apple launched "buy now, pay later" and other methods in the Saudi market this quarter, further boosting users in the region to buy iPhones. In the best-selling list for the first quarter of 2023, the iPhone occupies four of the top five positions, with the iPhone 14 Pro at the top.
Xiaomi: Xiaomi's shipments in the Saudi market rose year-on-year this quarter, but its share fell slightly. This is mainly because both Motorola and Honor have launched many new products, diluting Xiaomi's share.
With a broad portfolio of price bands, innovative marketing strategies, and strong presence in both offline and online channels, Xiaomi has consolidated its market share.
Motorola: Driven by products in the $150-$249 price segment, Motorola's share has been increasing. Among them, the Moto G series accounted for nearly three-quarters of its total sales in the first quarter.
Honor: Honor is the fastest growing brand in the Saudi market, with its shipments more than doubling year-on-year. Honor's growth was primarily due to focused expansion efforts, aggressive launch activities, and an attractive mid-to-high-end product portfolio. Honor also benefited from leveraging Huawei's early distribution and channel relationships.
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