Apple to Develop Its Own Camera ISP and 2 M3 Series Chips

Apple is reportedly developing its own camera image signal processor (ISP) and two new M3 series chips. This move comes as the company continues to invest in its own chipmaking capabilities.

The new camera ISP is expected to be manufactured by TSMC in the second half of 2026. It is unclear when the new M3 series chips will be released, but they are likely to be used in future iPhones and iPads.

Apple's decision to develop its own camera ISP is likely driven by a desire to have more control over the image quality of its devices. The company has been using Sony ISPs in its iPhones for many years, but it is now looking to bring this technology in-house.

The new M3 series chips are expected to be more powerful and efficient than the current M2 chips. They are likely to be used in high-end iPhones and iPads.

Apple's move to develop its own camera ISP and M3 series chips is a sign of the company's growing confidence in its ability to design and manufacture its own chips. This is a trend that is likely to continue in the years to come.