In a dazzling display at the Honor Magic6 series and Honor Porsche Design new product launch conference on January 11, Honor CEO Zhao Ming electrified the audience by officially declaring international superstar Jackie Chan as the Honor brand ambassador for the auspicious Year of the Dragon.
Ending weeks of speculation, the announcement put to rest swirling rumors hinting at a collaboration between Honor and a Hong Kong megastar, whose "fashion status is no less than Andy Lau." It was on the eve of the Magic6 series flagship launch that the whispers began, leaving fans and tech enthusiasts eagerly anticipating the big reveal.
Zhao Ming, while making the revelation, underlined the significance of the dragon in Honor's ethos. The dragon, in their conceptual framework, represents not only a position of eminence but also embodies a spirit that ceaselessly pursues excellence. Honor aims to infuse the name 'Jackie Chan' with the best wishes, encouraging everyone to rise like a dragon and achieve their personal triumphs in the approaching year.
Speaking about the collaboration, Zhao Ming expressed his excitement about the partnership with Jackie Chan, stating that Honor is honored to associate with an individual who epitomizes dedication, excellence, and a relentless pursuit of perfection. The CEO emphasized that this collaboration is more than just a brand ambassadorship; it is a partnership that signifies a shared commitment to inspire and uplift.
As the Year of the Dragon unfolds, Honor plans to leverage the charisma and global appeal of Jackie Chan to introduce a series of New Year-themed activities, services, and benefits. This strategic move is aimed at extending the warmth of technology to a broader consumer base, fostering a sense of connection and celebration during the festive season.
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