LG, a global leader in consumer electronics, showcased its bold vision for the future at the Consumer Electronics Show (CES) with a lineup of AI-powered innovations aimed at transforming daily experiences beyond the confines of the home. Under the theme "Reinvent Your Future," LG's CEO, William Cho, outlined the company's commitment to evolving into a smart life solutions provider.
LG recognizes the pivotal role of artificial intelligence in driving technological evolution and delivering tangible benefits in real-world scenarios. The company's approach to AI goes beyond conventional applications, as it seeks to infuse a sense of Affectionate Intelligence (AI) into customer interactions, creating a more caring and empathetic experience.
With a staggering 700 million AI-equipped products in use globally, LG has harnessed the power of AI to understand and analyze customer life patterns. What sets LG apart is its ability to leverage real-life data from connected devices, offering insights into user behavior, environmental interactions, and even emotional states.
At the core of LG's AI initiatives is the LG AI Brain, a powerful processing engine fueled by the company's expansive language model. This engine utilizes user data to provide intelligent services and experiences tailored to customers' lives. LG emphasizes the ethical use of AI, employing a data security system named LG Shield to ensure the protection of personal information at every stage of the data lifecycle.
In the home automation space, LG unveiled plans for an AI-based smart home, featuring innovations such as ChatThinQ, a generative AI chatbot capable of natural conversations, and 3D Home View, a visualization tool for intuitive home space control. Additionally, LG aims to introduce a new smart home hub to enhance connectivity and convenience.
Expanding beyond the home, LG shared its vision for AI-powered mobility, envisioning cars as living spaces on wheels. The introduction of LG AlphaWare, a suite of software solutions for Software-Defined Vehicles (SDV), promises to revolutionize the in-cabin experience. These solutions include in-cabin entertainment, high-definition content viewing, and immersive sound experiences through AR and AI interfaces.
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