Xiaomi Motors Accelerates Expansion: Signs First Batch of Sales and Service Partners with Direct Sales as Core

Xiaomi Motors, a subsidiary of the tech giant Xiaomi Group, has taken a significant step towards establishing its presence in the automotive market. On December 29, 2023, the company met with its first batch of 14 sales and service partners at its Beijing headquarters to formalize cooperative agreements, marking a pivotal moment in the development of Xiaomi Auto's sales and service channels.

Lu Weibing, the Partner, President, President of the International Department, and General Manager of the Redmi brand at Xiaomi Group, shared the news on Weibo. He stated that the move signifies the acceleration of Xiaomi Auto's sales and service channels, transitioning from the planning stage to the actual implementation stage.

Xiaomi Auto's new retail model places "direct sales" at its core, leveraging "digitalization" as its foundation. Lu Weibing emphasized the company's commitment to mobilizing high-quality social forces and pursuing ultimate business efficiency and user experience.

This strategic approach suggests that Xiaomi Motors might adopt a dual sales model similar to that of Xiaopeng, combining direct sales through Xiaomi Home and authorized dealerships. Reports indicate that Xiaomi Home locations are currently undergoing renovations, with exhibition cars expected to arrive in stores during the first quarter of this year.

In a related development, Xiaomi Motors unveiled its first model, the Xiaomi SU7, on December 28. Positioned as a C-class high-performance ecological technology sedan, the Xiaomi SU7 is scheduled for an official launch in the first half of 2024. The introduction of this model represents Xiaomi's ambitious foray into the competitive automotive market, combining cutting-edge technology with a focus on performance and ecological sustainability.

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