Jaguar Land Rover officially responds to rumors of cooperation with Chery

Luxury car company Jaguar Land Rover has officially denied rumors of cooperation with Chery, a Chinese automobile manufacturer. This news came as a surprise to many tech enthusiasts who were eagerly anticipating the collaboration between the two companies. 

Earlier, a spokesperson from Chery Group, Jin Yibo, stated that two European luxury brands were set to use Chery's platform to build high-end cars. During a live broadcast on April 14, Chery Chairman Yin Tongyue revealed that "a European luxury brand" was close to signing a contract to build cars on the platform. However, Jaguar Land Rover has now confirmed that these rumors are false.

Despite the disappointment among those who were looking forward to this collaboration, Jaguar Land Rover's decision is understandable. The company has a reputation for producing high-quality luxury cars, and it is not surprising that it would want to maintain full control over the production process. 

However, this does not mean that Jaguar Land Rover is not interested in developing electric and hybrid cars. In fact, the company has announced plans to upgrade to a pure electric luxury car brand by 2025. According to sources, the Jaguar brand will adopt Chery Automobile's Xingtu's latest pure electric technology platform, and Jaguar products built on the Xingtu platform will be released as early as the second half of 2024. 

Jaguar's plan shows that they aim to have pure electric sales account for 100% in 2036, and the entire supply chain will achieve zero carbon emissions in 2039. This is a significant step towards a more sustainable future, and it is great to see a luxury car company taking such initiatives. 

As electric and hybrid cars continue to gain popularity, it is essential for car companies to invest in sustainable technology. Jaguar Land Rover's decision to develop pure electric luxury cars is a great example of how car companies can create high-quality, sustainable vehicles. 

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